We produce trend-led optical eyewear, readers and sunglasses designed to help independent practices stand out and keep patients coming back. We know independent practices need more than just great frames – they need a supplier they can rely on. That’s why we focus on fast communication, dependable delivery and building long-term partnerships.

From fashion-led statement styles to sustainable everyday readers, our portfolio of in-house brands – Planet Pop, Forever & a Day and The Recycled Readers Co – has been developed to appeal to different demographics, styles and price points. Working with Red means partnering with a team that understands eyewear, values relationships and is committed to helping your business succeed through exceptional product and service.